The online marketing world is evolving at a rapid pace since the emergence of social media.
Nowadays, many prospective clients will judge you based on your social media presence so it’s imperative to keep a professional profile and maintain your social media presence consistently, in order to give the best impression of your business image.
After reading this article, you will have a better sense of social media, lessen the confusion you have around it and learn some tips on how to gain better engagement with your efforts.
Here are the 5 mistakes I commonly see entrepreneurs and small business owners make on social media:
MISTAKE #1 – Not Having a Marketing Strategy in Place
I’m sure you’ve heard the old adage before, “if you don’t Linkr Posts know where you’re going, how will you know you’ve arrived?”
The same thing applies in any business marketing efforts – you must have a strategy in place so you can see if your efforts are not only working, but be able to determine WHAT you should be doing in order to meet your business goals.
The first thing you need is to implement a marketing strategy. This strategy should include social media but not be exclusive to it. Social media should only be one spoke in your overall marketing strategy.
Your ultimate goal is to maintain a consistent social media presence. Whether you do that 100% yourself or you hire people like us to help supplement your efforts, this is a critical component to your success.
MISTAKE #2 – Not Having Consistent Branding
Another mistake I see is entrepreneurs not fully understanding the importance of a visual brand and keeping it consistent across EVERY marketing channel, including social media.
This means having your logo on everything plus use consistent brand colours, fonts and style in order to present the same brand message across everything you do.
Often I see disharmony between a Facebook page cover image and a website where there is little indication the two are related.
Brand recognition is very important and shouldn’t be ignored.
This also applies to inconsistent messages. Be sure to keep a clear understanding of your values and business position so you don’t post things that are contradictory to that or give an incorrect impression about you.
MISTAKE #3 – Not Fully Defining Your Ideal Client Profile
In order to know what to post on social media, you must know who your target market is. This is imperative that you fully understand who it is that you want to appeal to in your social media efforts.
There’s no point in going through all the work of posting if you don’t know who it is that will be the most willing and able to do business with you.
You end up sharing posts your followers are not interested in and they will be quick to unfollow as a result.
RELEVANCY is key. Once you are clear on who you want to attract as your ideal client, then you want to focus on sending “that person” the kind of posts that appeal to them or provide information they are seeking.